Heli-Yum was one of the first colors that appealed to me when I first saw the Up & Away collection, so I was really excited to try it out. It applied smoothly, as I've found with all of the formulas from this collection. I can say that this particular color didn't wear very long on me. I believe I experienced chips with a day to two of wearing it. Actually if you look really close on my pointer finger you can see a small chip. Now, to be fair I didn't take pics of my nails till about a day later so for me that means there had been a little wear and tear.
Heli-Yum is a pinky-red creme shade, which for me is a little boring since I typically go for more extreme/fun colors on my nails. I would wear this color somewhere pretty conservative, b/c I don't consider it offensively bright. I'm anxious to try it out on my toes, which I do think it will really make them pop.