This bubblegum pink is awesome! It reminds me of when I was a little girl and I used to have my fuschia, bubblegum pink, black and white LA Gears. This color really makes me smile. I'd give the formula on a scale of 1-10, a 7. It was thick and thin at the same time if that makes sense, lol. It took three coats to get the application and coverage you see in the pics. I typically don't fancy three coats, but I just had to top the application off with that extra coat. This color was a limited edition from a collection that Maybelline came out earlier this Spring. I'm not sure if you can still find it, but if you can its worth grabbing a bottle of it.