"An eye prep product that provides smoother, longer-lasting, and absolutely crease-proof eyeshadow—and is now offered in a very-wearable, tawny, matte hue." - Sephora.com
So UDPP Eden is the third eye primer released by Urban Decay. its supposed to result in a matte look for your eyeshadow. Last year Urban Decay came out with the shimmerly, champagne hued Sin, which for many could be worn by itself, but overall makes those shimmer based eyeshadows pop that much more. Matte is all the rage, even still with nails, but more so with foundation and eyeshadows. The flat, no shimmer, no sparkle look has hit and its taken off running. I'm not a big matte person per say, however, I'd be more than willing to give this product a go if it works anything like good ole regular UDPP (you know, the one in the purple bottle.) "The genie in these bottles fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing." In referencing the aforementioned quote from Urban Decay, I do believe that this product will do all of those things. Most matte finishes don't have major issues with creasing, although they can although be finicky when it comes to color payoff and vibrancy, so if this product does the trick, I'm all for it. Since Eden has a tawny hue to it, it might work better for darker skintones, even though I think all of UD's primer potion can work for pretty much any complexion, I have heard otherwise. I, myself, being a woman of color have had no issues with either the regular PP or the Sin PP as far it not blending into my skintone smoothly. Urban Decay also went with their new wand style, which they call a "magic wand with a flocker applicator". I take it they will stick with that one, since there was so much gripe over the original straight wand. The titled new version is supposed to make it easier getting all of the product out of the bottle and for a better application overall.
As always promises by Urban Decay there products are cruelty free and vegan, so they are formulated without harsh ingredients such as:
- Synthetic Fragrances
Available exclusively at Sephora.com